Thursday, October 18, 2007

No more corporate uniformity; credit cards dress up



(Editor's note: I wrote this for tomorrow's column for the paper but wanted to share this advance copy. I am going to order up... now!)

Ever been intrigued by a credit card simply because you like its design? From horse breeds to sports teams, there’s a company out there willing you charge you interest for use of its card. Now there’s a way to personalize any card with zero damage to your card – or your credit – which brings new meaning to an attractive offer.

It’s a simple idea, really – “skins” for your credit cards, debit cards, ATM cards, you name it. Just buy, remove the backing, apply the sticker and instantly you’ve got a cool-looking card.

Produced by CreditCovers of Madison, Wis., the stickers’ designs range from faux Burberry plaid to camouflage. “Blackout,” the company’s best-seller, blacks out all info but the subscriber’s name, card number, and expiration date.

According to the company’s website, CreditCovers will not damage cards or their swipe strip since the sticker is applied to the front only. They’re also safe to insert in ATMs. While removable (sometimes with a little help of such products as Goo-Gone) they are not reusable. And, while the company states the cover will last “forever,” if it does wear out, they’ll replace it for free.

Available in select retail stores (the closest is Prelude Gift Expressions in Needham), all are available online for $4.99 apiece.

Visit CreditCovers.com to browse the online catalog.

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